15%
Engagement rate
2.6 M
Users reached
> 800
Unique posts
Campaign objective
The glitter factory or the product in the forefront
Preciosa is a renowned Czech crystal manufacturer that has conquered the world’s fashion catwalks. Its sparkle is used in their collections by global designers and famous fashion brands such as Prada, Burberry or Jimmy Choo, and gowns with their stones have been worn by Taylor Swift, Kim Kardashian, Katy Perry, and many other stars. All of this would be great content for their social media if it met the client’s basic need, i.e. to raise awareness of what really sells.
”We need people to understand that PRECIOSA are stones,
not to think that we sell clothes and handbags.”
OUR SOLUTION
A showcase full of luxurious glamour
The main channel for increasing the awareness of the brand and its products includes Instagram, which we have started to turn into a luxury showcase where potential B2B customers can see the entire portfolio of Preciosa crystal components.
The key objective pursued within the cooperation was to make it clear at a glance that Preciosa does not sell ready-made fashion products, but individual crystals of different shapes, colours, and the highest quality, which they are studded with. And since we’re in the world of fashion and art, we took care to make it a showcase full of visually appealing content that you won’t want to take your eyes off.
Inspiration, sustainability, and
real-time marketing
It doesn’t end with Instagram; we also filled Facebook with creative content for the Preciosa brand, on Pinterest, we shared inspiration that has sparkle, and we showed the bright future of not only Preciosa employees but also a more sustainable world on the professional network LinkedIn. As part of our content strategy, we didn’t forget to respond to important days, trends and current events: for example, Earth Day, the Pantone Colour of the Year announcement, or the popular Wordle game. All this for the US market.
Results
High engagement rate and 2.6 million users reached
Owing to a creative solution built on the fundamental pillars of the product itself and reflecting its uniqueness and content which is visually appealing to the target segment of fashion and art, we attracted attention to the product and increased awareness of the Preciosa brand as a leading manufacturer of crystal components on the global market.