300 %
sales increase
> 32 M
impressions
> 58 K
clichthrough
Campaign objective
Jarabák's Robotic Lawnmowers: A Game-Changer in Lawn Care
Each season has its own unique characteristics, and this is particularly true in gardening and horticulture, where responding to current outdoor conditions is crucial. To ensure the campaign achieved maximum effectiveness and that Jarabák, a leading garden equipment retailer, could become the standout choice for every garden from the start of spring, it was essential to begin preparations early.
At Business Factory, while developing the spring 2024 campaign for Jarabák, we established two primary goals:
"With our market knowledge and insights, we knew that focusing on robotic mowers would be the right strategy this year. However, the overall sales with Business Factory far exceeded our expectations. We particularly value the precise timing and effective distribution of communication across all channels where our target customer segment is present."
Marek Relich, Head of Marketing, Jarabák
OUR SOLUTION
A Blend of Online and Offline Marketing
For the Jarabák brand, we combined the best of online and offline marketing channels to showcase robotic lawnmowers to garden enthusiasts at every stage of the buying process – from building awareness to driving the purchase decision.
Robotic lawnmowers were featured on radio, and TV, and displayed on billboards. At Business Factory, we also placed a strong emphasis on online marketing tools. In the digital part of the campaign, we utilized platforms such as Google Ads, Meta Ads, Sklik, and DV360.
The Jarabák brand was also visible in short YouTube videos, social media posts, and banner ads, ensuring a cohesive presence across both online and offline spaces. This integrated approach allowed us to effectively reach potential customers interested in modern gardening technology, whether they were watching TV or browsing the web.
"We're really happy with how well we brought together online and offline channels. This has had a great impact on boosting robotic lawnmower sales, and it's clear that our mixed marketing approach has been a success. We're thrilled with the results and are already excited about what’s next for Jarabák."
Results
Record-Breaking 300% Revenue Growth from Last Year
A marketing cocktail of offline and online channels proved to be the key to the campaign's high success. We effectively reached our target audience and sparked their interest in robotic lawn mowers as essential tools for every lawn. We achieved a significant boost in sales, extensive coverage, and heightened brand awareness for Jarabák.
And the cherry on top? Even after the campaign ended, interest in robotic lawn mowers didn’t wane. The product continues to sell well, even as we’re well into the summer season.
