102 %
transactions
73 %
revenue
101 %
ROAS
*Data compares April–December 2023 to 2022, covering nine collaboration months
Baťa – a name that resonates. From its roots in Zlín to a global icon, it embodies tradition and innovation. Since April 2023, Business Factory has proudly partnered with Baťa to elevate its digital presence in the Czech and Slovak markets.
Campaign objective
An ideal partnership
Like shoes, Meta campaigns can either hit the mark or miss entirely. At Business Factory, we align with Baťa's core values – craftsmanship, experience, and customer satisfaction – and build our work upon them. With over 130 years of history as a proud Czech icon, Baťa inspires us to go the extra mile to ensure its success on the global stag
Our collaboration started in April 2023 with a clear goal:
Optimize Meta campaigns to enhance ROAS while maintaining or increasing the ad budget.
"Business Factory quickly became a strategic partner for us. I value their flexibility and support, even beyond our collaboration's scope. Their quick responses have been instrumental in driving results."
Tomáš Havelka
Performance & Digital marketing manager Europe, Baťa, a. s.
OUR SOLUTION
ROI Hunter: Kompas v digitálním marketingu
Attention to detail from the start
We started from the ground up. After a thorough audit of Baťa’s social media and ad accounts in both the Czech Republic and Slovakia, we gained insight into their online presence. Our goal was to showcase past successes, identify inefficiencies, and uncover new opportunities. We then revamped the campaigns using best practices, leveraging data analysis to set realistic goals.
Key areas for improvement were clear: a fragmented campaign structure, optimization for secondary objectives, and overly narrow targeting. There was also substantial potential to enhance communication of current promotions and address seasonal trends more effectively.
When the numbers speak for themselves
Our "secret weapon" in this effort was ROI Hunter, an e-commerce tool that integrates data from multiple platforms, giving us a complete view of product analytics. By segmenting products into different sets, we at BF could pinpoint which shoes were likely to drive performance and which ones needed extra attention.
ROI Hunter also allowed us to create visually striking, branded dynamic ads that automatically update with real-time information such as discounts, special offers, and sales, ensuring we reach customers with exactly what they’re looking for.
While we don’t have a crystal ball, we’ve got something even better – ROI Hunter, guiding our way forward! With a clear strategy in place, we’re focused on achieving our goals step by step.
"Managing Meta campaigns isn't about a one-time fix. It's about hard work, mastering your craft, and being open to trying new methods. These are the same values Baťa stands for, which is why our collaboration is so successful."
Results
Taking Baťa to the Next Level
Thanks to our approach, we saw impressive results after just three months of collaboration: a 25% year-on-year increase in transactions, a 28% rise in revenue, and over 3x better ROAS. The best part? By the end of the year, we further boosted performance, making 2023 Baťa’s most successful year ever in terms of revenue and ROI from Meta campaigns.
In short, we hit the mark. Or, staying true to our partner, we stepped right into it and are marching ahead. Our collaboration with Baťa is ongoing.
Let’s be honest, who wouldn’t want to step into Baťa’s shoes!
