Campaigns: Under the Microscope
Your campaigns may seem on point at first glance, but what if they could perform better? Or be more budget-friendly?
To boost your e-commerce profits and maintain a solid ROI, dive deeper into your campaign results. Focus on the products that bring real value, and let data guide your decisions. A simple analysis can reveal whether your budget works as hard as it should.
3 Proven Strategies for your Campaign Success
1. Google Sheets and Data Extraction
Utilize the potential of Google Sheets - extract data from your Shopping or Performance Max campaigns in Google Ads and data from Google Analytics 4. Comparing metrics, such as conversions and COSs, can uncover valuable insights. Any disparities present an opportunity for optimization. Remember, numbers never lie.
Pros: Empower yourself with a straightforward = it's a do-it-yourself solution.
Cons: Processing the data can be time-consuming.
Our advice: Take advantage of the free GA4 Magic Script add-on and seamlessly integrate your Facebook data with Supermetrics for a comprehensive analysis.
2. ROI Hunter
Have you heard of ROI Hunter? It integrates insights from Facebook, Google Ads, GA4, and more. Also, it can create custom datasets, labeling products like "top sellers" or those with the highest profitability.
Pros: All your data is displayed neatly in one place.
Cons: It's not the most easily accessible tool.
Our advice: Our favorite tool that delivers! Need a one-off analysis? At Business Factory, we can help evaluate your e-commerce store and show you key insights.
3. Performance MAX scripts
MAX scripts by Mike Rhodes and Labelizer by Flowboost are popular tools among PPC specialists. They automatically categorize products based on their performance against goals.
Pros: These tools are ideal for ranking products by performance systematically and clearly.
Cons: They only work within Google Ads.
Our advice: In the case of automated strategies, aim for at least 50 conversions per campaign. If you don't have enough data, it's better not to split products into multiple campaigns unless you're using manual optimization.
And now?
Whether you run a small e-shop or a large company, choosing the method depends on your needs. Tracking and regularly analyzing data can enhance your business, but it needs patience.
Based on our experience, even advanced analyses and campaign restructuring may lead to the same results. For example, in Google Ads, some products may underperform for valid reasons—they don't resonate with customers.
If you're feeling overwhelmed by product analytics, let us know. We can help you achieve better results.