Our new client is PENNY

Goals of the Collaboration

Throughout a two-year partnership, Business Factory will focus on social media campaigns, primarily on Facebook and Instagram. These platforms will serve as crucial tools for:

• Introducing the brand's new image to customers.
• Communicating the quality and societal values associated with the brand.
• Engaging customers and fostering stronger relationships with them.

Creative campaigns

At the same time, through its communication efforts, Business Factory strives to connect with the younger generation, introduce the diverse range of products offered by PENNY, and highlight its long-term campaigns with societal impact. These include initiatives such as food waste education, bee protection, and promoting a healthy lifestyle through projects like "Běhej Lesy" (Run Forests). Additionally, PENNY serves as the general partner of the Czech national football team, continuing its longstanding partnership with the FAČR (Football Association of the Czech Republic) to support football at all levels, from youth teams to senior categories.