Creative

What’s shaping creativity in 2025?

Reading time: 3 minutes

Jan Patek

Graphic design moves faster than a speeding bullet. At Business Factory, we don’t just follow trends — we make them work for brands, helping them grow and stand out in the ever-changing digital world.

Reading time: 3 minutes

Jan Patek

Strategy & Design: The Perfect Team

What visual changes will 2025 bring? The trends in the creative team at Business Factory are closely monitored – but that’s not enough. Our main goal is to work with them STRATEGICALLY. It’s not enough to keep up – we need to leverage them to help brands grow and stand out. New graphic approaches must align with the overall brand strategy.

"There are plenty of trends, but we don't treat them like a hurricane that scatters everything in its path. We stick to a few key principles."

How to think about trends?

Think before you jump.

Don’t adopt a trend just because it’s popular. Will it actually add value to your brand? Will it resonate with your audience and feel authentic to your message?

Brand consistency

Trends are exciting, but they shouldn’t mess with the identity you’ve worked so hard to build.

Innovate but avoid the sudden revolution

Are these trends perfect for social media or short-term campaigns? Great! But don’t let them flip your visual identity upside down.

Take a long-term view

Your design should align with your brand’s strategy, enhancing its values without disrupting them. A strategic approach to trends helps brands evolve while staying true to their essence.

New Trends 2025: New Possibilities

AI: Partner or Rival?

AI is no longer just a trend — it's a reality that’s increasingly shaping our work, and it's here to stay. A powerful tool for boosting creativity, but it won’t be replacing designers anytime soon. So how can designers harness this digital magic wand?

Photoshop: Generative Fill – Forget hours of tedious retouching. A few simple commands and AI does the work for you.

Illustrator: Text to Vector Art – Type what you need, and AI transforms it into a perfect vector or pattern.

After Effects: Roto Brush – AI separates objects from backgrounds in a breeze.

Premiere Pro: Text-based Editing – Video editing by text? Yes, AI can do that too!

TIP: Check out the full list of AI features in Adobe programs here.

Design of the Written Word

While AI dominates images and videos, the design of the written word is becoming our powerful trump card.

It's not just about writing the information — it's about shaping and arranging words to make them meaningful and memorable. Typography may not be new, but in 2025, it will take center stage in graphic design.

Minimalist Maximalism

Minimalism has been trending for a long time, but now it’s undergone a bit of a transformation into “max.” Clean lines and space are still present, but suddenly, design is all about bold typography, vibrant colors, and details that demand attention!

Perfection in Imperfection

While AI can create flawless graphics, there’s a growing demand for the "human touch" — imperfections and asymmetry that bring a sense of authenticity. The handmade graphic trend, using various techniques, is reigniting the raw, natural feel of the design.

Y3K (Year 3000)

Y3K draws inspiration from futuristic sci-fi, blending pop culture with cyberpunk. Metallic colors, textures, and surreal elements transport us to a future world. Perfect for AI, 3D tech, motion graphics, and interactive design, this trend takes us into uncharted territories!

Dynamic Gradients

Full of energy — vibrant colors that move and draw you in like a magnet. Bold, energetic color combinations… this is definitely the way to go in 2025!

By the way… check out our Business Factory website — we knew dynamic gradients would make a comeback before it even happened!

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