HR

Step by step, together

Reading time: 2 minutes
Marie hošťálková
Marie Hošťálková
Step by step, together
In online marketing, roles change and grow with experience. At Business Factory, we set clear expectations that help our teams grow and allow managers to lead their people better.
Reading time: 2 minutes
Marie hošťálková
Marie Hošťálková
Step by step, together

Career journey

Employers usually evaluate new employees based on their experience and skills. This helps determine the abilities needed to do tasks, deliver quality work, and take on responsibility. The same is true in online marketing.

For example, we wouldn't ask a junior marketer to prepare, present, and defend a strategy for a new client — that's a task for more experienced colleagues.

At Business Factory, we divide our team members into juniors, mediators, and seniors. This helps managers plan and lead their teams more effectively. We also clearly define our expectations, delegate tasks, and create development plans that support each team member's growth.

Step by step, together

What do we expect at BF?

Junior

  • Interested in online marketing and has basic knowledge.
  • Has experience with platforms from courses or practice during studies.
  • Can evaluate the performance of advertising campaigns.
  • Has good communication skills, logical thinking, and a desire to grow.
  • Receives a development plan and support from an experienced colleague in the first three months.

Medior

  • Experienced in communication and managing client accounts.
  • Understands online tools and can give good recommendations.
  • Coordinates campaigns and contributes to team training and content creation.
  • Actively participates in campaign optimization and improving results.
  • Manages creative processes and delegates tasks among colleagues.

Senior

  • Advanced knowledge of PPC campaigns and a broad view of the communication mix.
  • Masters advanced optimization techniques and suggest innovative approaches.
  • Manages clients from initial setup to complex strategic plans.
  • Constantly looks for ways to improve and innovate.
  • Educates the team and mentors junior colleagues.

Luck favors the prepared

A career in digital marketing is diverse and constantly evolving. If you choose the performance marketing path, you'll face a dynamic journey with many opportunities. 

Stay tuned for our next post – we'll reveal the top ways to level up your skills!.

Step by step, together
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